Upstairs Cabaret – 2022/3

For years, Upstairs Cabaret has hosted some of the best live music and parties in Victoria. Shape created a new logo and identity system that modernized the Upstairs brand, giving them recognizability and flexibility across a range of different platforms and media.

Collection of graphics, images, type treatments and colours to form a moodboard
Collection of graphics, images, type treatments and colours to form a moodboard
Stamps on a black and white photo of people clubbing
Stamps on a black and white photo of people clubbing
Menu featuring drinks and packages for local bar
Photo of glossy multi-coloured business card
Photo of glossy multi-coloured business card
Instagram event party post
Instagram event party post
Instagram event party post
Instagram event party post

Curious about a new identity?