Shape is a branding and graphic design studio based in Victoria BC.

Photograph of Shape Design Team, featuring John, Jordan and Richelle

We are a team of forward-thinking designers who are passionate about developing bold identities for brands that have something valuable to share with the world. We actively seek out projects that foster sustainable futures, shaping graphics, packaging and websites that demand engagement. We use research and technology to craft flexible identities that thrive in both digital and physical environments.

We're passionate about collaborating with open minded businesses who look to build connections with their people. Our process begins by listening closely to the stories our clients tell us, and then by building a strong foundation that responds to the particulars of each situation. Our goal is to create work that is more than aesthetic - we strive for functionality and emotional engagement that results in design worth talking about.

We want to help your brand
shape a better world.

We believe that a “brand” is the evolving relationship you have with the people you serve. This relationship is shaped and maintained through every touchpoint, from in-person interactions to digital environments.

Every brand is unique based on where they connect with their tribe, how they structure those connections, and the depth of value they provide. Curious to learn more? Let’s have a conversation - tap the button below to get in touch.

We offer a hub of services for your brand to thrive, including:

Brand Identity & Logo Design
Brand Positioning & Strategy
Print & Digital Collateral
Web Design
Art Direction

image of John in black and white eating a sandwhich

John Shukin - Principal, Creative Director

John Shukin has been surrounded and fascinated by art and design his entire life. From an early age, he designed books, original typography, skateboard ramps and concrete forms. Some of his favourite memories are from wandering around museums like the National Gallery and the MOMA in New York. Influenced by an eclectic childhood, John creates broadly across a range of mediums, always seeking to merge the line between art and design.

After Graduating with a double major in Design and Philosophy from Concordia University in Montreal, John Shukin co-founded Shape Design with Jordan Campbell to make design that truly deserves to exist. Inspired by creatives like Dr. Seuss and the Eames', John strives to create art and design that is refreshingly simple and gives joy to those who use it.

a photo of Richelle in the forest in black and white

Richelle Veñegas - Brand Designer

Richelle Veñegas took an art class at the age of eight and has owned a sketchbook ever since. Born and raised in the Philippines, her fondest memories were of playing in abandoned houses, learning palm weaving and attending vibrant fiestas. After moving to Canada, Richelle’s inquisitive mind and keen awareness for detail continue to allow her to find delight and inspiration in her surroundings.

As both artist and designer, Richelle graduated with an advanced diploma in Illustration and Design from Capilano University in Vancouver. She has since worked in-house for a range of industries, before moving to Vancouver Island to immerse herself in the raw and wild beauty of the West Coast. When she’s not surfing, you can find Richelle searching for unique forms and colour palettes through the lens of her camera. She joined Shape Design eager to uncover authentic identities and explore a holistic approach to visual communication.

Shape Design was founded by John and Jordan in 2018.

Image of John Shukin and Jordan Campbell against a bright window
John and Jordan focusing on work