Shape is a branding and graphic design studio based in Victoria BC.

We design business unusual. Working with a network of collaborators, we build visual systems and websites, design signage and packaging, and help brands find a look and feel they resonate with. Our mission is to foster a sustainable future by shaping graphics, packaging and websites that bring joy and meaning into our lives.

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We had the pleasure to work with John and Shape Design on rebranding our Emerge Committee. He was authentic and a pleasure to work with, providing a well-structured environment that stimulated great conversations, ideas and ultimately a strong new brand.

Greater Victoria Chamber of Commercee

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Principal & Creative Director

John Shukin has been surrounded and fascinated by art and design his entire life. From an early age, he designed books, original typography, skateboard ramps and concrete forms. Some of his favourite memories are from wandering around museums like the National Gallery and the MOMA in New York. Influenced by an eclectic childhood, John creates broadly across a range of mediums, always seeking to merge the line between art and design.

Shape Design is inspired by many creatives, such as Dr. Seuss and the Eames’. But most of all, Shape is an attempt to make more with less, and to arrive at simple, elegant solutions that make people happy.