Pushing boundaries to stimulate our community.

Image of John Shukin and Jordan Campbell against a bright window

Jordan and John launched Shape Design in 2018 under the belief that pushing creative boundaries stimulates our shared communities. We actively seek out projects that foster sustainable futures, building brands that demand engagement. At our core, Shape Design uses research and technology to craft flexible identities that thrive in both digital and physical environments.

Both Jordan and John have been designing and building "things" their whole lives, and wanted to elevate their creative passion to a higher standard. Shape seeks to design with innovation and playfulness in the hopes of making better brands and identities for like-minded individuals.

Photo By: Jeffrey Bosdet

Image of Jordan in black and white walking across the road

Jordan Campbell - Principal, Marketing & Sales

Jordan Campbell has always had a knack for building objects. Growing up, he spent countless hours in the family workshop building tables, elaborate science models, and over the last few seasons building a summer cabin from as many upcycled materials as possible. Jordan later apprenticed as an electrician, which allowed him to experiment with his own lighting projects on the side.

Jordan’s passion for creating objects has led him into a love for building strong businesses. As an entrepreneur, Jordan founded a mobile fitness company and worked as a commercial realtor. In 2018, Jordan approached John about starting a design firm, not only as a means to return to his true passion, experimenting with objects and lighting, but also as a way to condense his entrepreneurial experience into a cohesive whole. Thus, Shape Design was born, and Jordan’s most elaborate enterprise was off the ground…

image of John in black and white eating a sandwhich

John Shukin - Principal, Creative Director

John Shukin has been surrounded and fascinated by art and design his entire life. From an early age, he designed books, original typography, skateboard ramps and concrete forms. Some of his favourite memories are from wandering around museums like the National Gallery and the MOMA in New York. Influenced by an eclectic childhood, John creates broadly across a range of mediums, always seeking to merge the line between art and design.

After Graduating with a double major in Design and Philosophy from Concordia University in Montreal, John Shukin co-founded Shape Design with Jordan Campbell to make design that truly deserves to exist. Inspired by creatives like Dr. Seuss and the Eames', John strives to create art and design that is refreshingly simple and gives joy to those who use it.

a photo of Richelle in the forest in black and white

Richelle Veñegas - Brand Designer

Richelle Veñegas took an art class at the age of eight and has owned a sketchbook ever since. Born and raised in the Philippines, her fondest memories were of playing in abandoned houses, learning palm weaving and attending vibrant fiestas. After moving to Canada, Richelle’s inquisitive mind and keen awareness for detail continue to allow her to find delight and inspiration in her surroundings.

As both artist and designer, Richelle graduated with an advanced diploma in Illustration and Design from Capilano University in Vancouver. She has since worked in-house for a range of industries, before moving to Vancouver Island to immerse herself in the raw and wild beauty of the West Coast. When she’s not surfing, you can find Richelle searching for unique forms and colour palettes through the lens of her camera. She joined Shape Design eager to uncover authentic identities and explore a holistic approach to visual communication.

photo of a dog named Moose biting a stick in black and white

Moose - Outreach Officer

Moose is one massive cuddle puddle. Beyond being handsome and loyal, he has a discerning palate - he loves beef jerky and Red Barn sandwiches, but won’t eat his lettuce. You can catch him napping around the studio, or wearing his stylish “mutt muffs”. Moose joined Shape Design eager to pursue his passion for achieving the perfect work/life balance.

2021 Updates

Shape Design has recently transitioned from our workshop to a studio location in the heart of Victoria. While designing and fabricating objects will always be a part of who we are, we’ve streamlined our services to focus on graphic and print design, specifically branding and packaging.

John and Jordan focusing on work

John, Jordan and Richelle working away

John and Jordan talking

Since the inception of our company, our goal has been to provide a high standard of customer service – this led us to prototype and fabricate the work we had been designing for clients with state of the art equipment. However, we have said goodbye to our fabrication facility in order to focus on the projects we have always been passionate about, branding and packaging.


Along the way, we have been fortunate to develop a strong community of local makers and craftspeople who have dedicated their careers to delivering quality fabrication in a number of different fields. With their help, we are still able to bring any of your physical ideas to life – we offer the design and consultancy service, while the trades provide refined fabrication.


If you have any questions regarding our updated services, please don’t hesitate to reach out.