Neighbourly Cafe—August 2024


For Neighbourly Cafe, we envisioned a visual identity that resonates with the vibrant community around it, guided by the phrase “the people that you meet.” Our goal was to craft an atmosphere that feels both welcoming and lively, reflecting the unique tapestry of Victoria, BC’s design district. The result is an array of illustrations featuring playful human and animal characters interacting with one another and their surroundings. These illustrations can stand on their own or come together to create versatile scenes, inviting everyone to feel at home in this community hub.

outdoor signage for a cafe in an industrial brick building
Stamp of logo on paper bag
Illustration of building in colour
graphic with different dog illustrations and coffee shop logo
illustration of people and dogs walking on tan background
Icons on a light background
Icon for a cafe on a green background
Barista wearing a shirt design with graphics
barista putting brownie into stamped paper bag
bright green sandwich board with illustrations and brand tagline

Want to make your neighbours jealous?

Work with Shape to design an identity
that talks directly to the right people.