Kukapops—February 2024

Identity and packaging design for a new popsicle brand based in Victoria BC. From the get-go it was going to be a bright and bold identity, with a packaging template that was flexible enough to support an ever-rotating cast of flavours. We wanted to create a brand that evoked the good times of being a kid again, the feeling of setting off on an adventure with the sun shining on your face and zero responsibilities. The custom logo mark was built using shapes cutout from popsicle sticks and the popsicle mold.

“Having Shape Design on our team while creating a brand from scratch was such a joy! John really took the time to get to know us, our values and our vision, all while guiding us gently through the design process. He was thoughtful, patient, and really listened to what we needed. We couldn’t be happier with the results!”

—Kulapops

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