Kukapops—February 2024

Identity and packaging design for a new popsicle brand based in Victoria BC. From the get-go it was going to be a bright and bold identity, with a packaging template that was flexible enough to support an ever-rotating cast of flavours. We wanted to create a brand that evoked the good times of being a kid again, the feeling of setting off on an adventure with the sun shining on your face and zero responsibilities. The custom logo mark was built using shapes cutout from popsicle sticks and the popsicle mold.

Graphic design of popsicle branding
Photo of popsicle with branding on top


Photo of popsicle and packaging design
photo of popsicles with logo on top
Photo of popsicles in the freezer
photo of popsicle packaging
popsicle logos graphic design

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