Shape had the pleasure of working with the Hoskins Family to create a brand identity and website that looks to foster hope and build connections as a way to support and help fundraise a cure for their son, Simon.

The brand concept is roughly called the “Molecular Gobbler.” Mucopolysaccharidosis Type 4A, or MPS for short, is caused by the absence of certain enzymes that break down long-chain sugar molecules in our cells. Over time these molecules accumulate in every cell in the body, which causes permanent and progressive damage. The “molecular gobbler” is a lysosome that floats around gobbling up sugar molecules, a symbol of hope and tenacity for Simon.