Picnic has earned a loyal following the good old fashioned way, with friendly service and high quality food and drink. Boldly toeing the line between eclectic and fashionable, Picnic has a quirky vibe that sets them apart from their competitors. Our project began with a patio concept that allowed customers to expand into the street during Covid-19, and wrapped itself into an identity refresh, new signage, and a revised menu design.
Patio Concept and Design
Brand Identity Refresh
Because Picnic already has a strong fan base, we wanted to modernize their logo without losing the essence of the original mark. We slimmed down the picnic table and reworked the cup to make the logo mark feel more current. To turn up the quirkiness, we introduced 2 new typefaces (including an 8-bit one) to inject more personality into their look. Last but not least, we updated Picnic's colour palette with a new pink and a complimentary orange.
Alongside refreshing their logo, we collaborated with the team at Picnic to develop a catchy slogan. The demographic that dines at Picnic cares about the quality of their consumables. Therefore, the slogan had to not only be short and memorable, but also needed to convey the keen attention to detail that the staff pay to sourcing and creating their food and drinks. We developed several iterations of the slogan to be used across various platforms.
We work with you to develop comprehensive visual identities that provide exceptional customer experiences