Picnic has earned a loyal following the good old fashioned way, with friendly service and high quality food and drink. Boldly toeing the line between eclectic and fashionable, Picnic has a quirky vibe that sets them apart from their competitors. Our project began with a patio concept that allowed customers to expand into the street during Covid-19, and wrapped itself into an identity refresh, new signage, and a revised menu design.
Patio Concept and Design
Brand Identity Refresh
Because Picnic already has a strong fan club, we wanted to modernize their logo without losing the essence of the restaurants vibe. We slimmed down the picnic table, introduced 2 new typefaces to inject more personality into their brand, and updated their colour palette with a new pink and a complimentary orange.
Picnic patio, signage and photos of completed menus.
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