10.14.2020 - Imagine Cannabis Co.

Reimagining the leaf. An identity that goes beyond the familiar and embraces the unknown.

logo for Imagine Cannabis on a gray background

Imagine Cannabis Co. is the first licensed cannabis retail store serving the Brookswood-Fernridge communities of Langley, BC. They provide a boutique shopping experience that is warm and professional. Imagine Cannabis is focused on community growth, and believes in creating a positive impact for their customers and the growing cannabis industry.

Services Rendered

Brand Identity
Logo Design & Graphics
Digital Brand Collateral
Outdoor Signage

moodboard for Imagine Cannabis branding

Based on the concept of a keyhole, the Imagine Cannabis Co. logo blends both concept and form to symbolize the beginning of a journey. The distinctive oval shape of the keyhole visually representing the brand’s slogan “Open Your Mind,” while the physical act of using a key to unlock a door conceptually supports the slogan. Furthermore, thekeyhole icon also stands for the letter “I” of Imagine in lowercase form.

The brand colours consist of a greyscale palette, which reflect the brand’s personality and creates an overall sense of minimalism and simplicity. White evokes cleanliness and health, grey is both mysterious and mature, and black stands for modern sophistication.

lighter mockup for Imagine Cannabis showing logo and slogan
gif of Imagine Cannabis logo showing sketch development
Open your mind text on a black background

We developed supporting graphic elements that areincorporated within the brand’s identity system. The slogan lends itself perfectly to a stack of even letters, complementing the logo’s vertical format. The words "Open your mind" are italicized to mimic a quotation and set with extended tracking of theletters to emphasize the meaning of the words. And finally, in an industry inundated with leafs, we designed a custom marijuana icon that would stand apart because of it's clean and modern style.

Imagine Cannabis' primary typeface is Minerva Modern, a contemporary sans serif typeface designed by Gábor Kóthay. Characterized as a humanist sans, we chose this typeface for its roots in calligraphy, which brings a sophisticated and elegant feel to the logo. Most importantly, it evokes warmth and has a much more organic structure to the letters. We like that it elevates the brand, yet remains approachable and friendly in nature.

Graphic image of cannabis leaf on grey background
Imagine Cannabis brand typeface Minerva Modern

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